Hello! My name is
Max Kruseman Aretz
I am a multi-disciplinary designer
Digital & Print Design
Mothercare Ireland was a large franchise of the Mothercare global brand, with 14 stores across 6 counties. As the sole graphic designer at Mothercare Ireland Head Office, it was my responsibility to deliver all of the design and development of print-ready creative for all marketing and brand projects for in-store execution, as well as the ongoing creative development of the web site and associated micro-sites, external marketing material and content.
Aside from these core responsibilities, it was also my duty to create and send marketing e-mails to the customer database, using e-mail management software.
01
Digital
I was responsible for delivering frequent design updates to the website, including promotional banners, landing pages and homepage layouts. Along with this, I was also responsible for continuing design updates of the mobile app.
02
During my tenure, I designed all in-store point of sale artwork, window posters, decal stickers, leaflets and roll up banners.
03
Marketing
I was responsible for designing and scheduling promotional emails specific to Mothercare’s customer segment groups. In addition, I designed all of the social media posts and stories.
